Boosting Sales, HOKI Optimizes Distribution Networks to Maximize Synergy

KONTAN.CO.ID - JAKARTA. Leading rice producer, PT Buyung Poetra Sembada Tbk (HOKI), continues to actively strengthen and expand its distribution network for Topi Koki rice and Dailymeal healthy rice throughout Indonesia, in line with the increased supply of white rice on the market last year and the high demand for Dailymeal products. Entering the beginning of 2025, HOKI is actively appointing new distributors, one of which is Indomarco, which has a distribution network spread throughout Indonesia. Through this collaboration, HOKI will be able to strengthen its market penetration and expand further. Indomarco itself has 600,000 active outlets that can support the distribution of HOKI products, making them easily accessible to all levels of Indonesian society.

HOKI Director Budiman Susilo stated that his company has appointed Indomarco as the national distributor of HOKI products. HOKI management hopes that the collaboration with Indomarco will boost the company's sales growth. "With Indomarco's extensive experience in distributing basic necessities, including major brands, we believe Indomarco is the right partner for HOKI," he said in a press release received by Kontan on Tuesday (January 6). HOKI product distribution through Indomarco's distribution network will include modern markets, minimarkets, traditional stores, and other channels such as food service. Through increasingly integrated logistics management, HOKI will be able to ensure smooth product supply, increase brand awareness, and accelerate product adoption in the market.

The collaboration with Indomarco is expected to boost sales of various HOKI products, such as Dailymeal, which includes corn rice and cassava rice, specialty rice products like red rice, Hokairi Japanese rice, and Topi Koki brand white rice. "We sincerely hope that this collaboration will drive HOKI's business growth and positively contribute to consumer needs across Indonesia. We are also continuously working to identify new business partners in the future," Budiman concluded.

Source : https://industri.kontan.co.id/news/gandeng-indomarco-buyung-poetra-sembada-hoki-perkuat-distribusi-produk-beras